Bundle Products for Enhanced Commerce Experiences
Published by Ashley Wilson on January 2, 2024
Selling products together in a bundle sounds simple, but this tactic can be so powerful and unlock a plethora of sales potential for a business. Bundling is not just “selling products together”, it’s also:
Co-promoting products
Helping customers discover new products
Selling products together that have dependency on one another
Offering favorable pricing when products are purchased together
Promoting products to deplete stock
Offering a guided ordering experience when buying a complex set of products
Giving the customer freedom to select the specific related products they need
Upselling a service or item to the product
OrderCloud bundles are here to support your next bundling experiment. Let’s take a look at a few examples of how product bundling can be done using OrderCloud.
Bundles with various pricing for different Buyers
Offering a discount on products that are sold together is a simple bundling strategy to start with. A discount may entice a shopper to purchase a few extra items that they may not have been considering initially. OrderCloud’s flexible data model allows for Bundle discounts, as well as different bundle pricing for different purchasing groups. Let’s take a look.
Review OrderCloud Price Schedules to see how Bundle Pricing is supported under Price Breaks.
In the example below, you’ll see an appliance retailer is selling humidifiers. With the humidifier, the retailer wants to encourage the shopper to also buy a filter. A bundle like this also assists the shopper to ensure they select the correct filter (size/shape) for the humidifier they are about to purchase.
Follow the turquoise line to see the Bundle set-up for a B2C shopper. Since the shopper is part of the Buyer who gets default pricing, the shopper gets the bundle price of $125 ($120 + $5*) vs. a price of $160 if they had purchased these two products independently.
The retailer also sells products to other businesses, which each have contracted pricing for their products, including bundles. Follow the Red and Purple lines to see the prices for Business 1 and Business 2; these shoppers are part of distinct User Groups that have their own Price Schedules.
Business 1: Bundle price: $98 vs. $116 purchased independently
Business 2: Bundle Price: $104 vs. $133 purchased independently
Open this diagram in a new window for better viewing
*Take note that the total bundle price is the sum of both products’ bundle price. OrderCloud handles bundle pricing on individual items because each item can have different tax codes, and therefore calculating tax for a bundle as a whole would be impractical with one bundle price. Sum the bundle pricing of each item in order to display the full bundle price.
Guided Ordering
Bundles aren’t used just for offering discounts, instead they can be used to help the purchaser select the correct items. In the next example, a corporate workplace has an internal ordering site that allows new employees to order what they need for their remote workstations. The bundles for each department are slightly different based on the type of work the employee does.
The Standard Bundle requires a laptop, keyboard, and then gives the employee the option to order up to two monitors, mice, and headsets. The Marketing team’s bundle additionally offers a microphone for employees that may do podcasts or record videos. Lastly, the Sales team’s bundle requires their own mobile phone, and gives the option to get a home printer as well.
With OrderCloud bundles, you can configure if the item is required or optional when you create a Product-Bundle assignment. Use min/max quantity on the item’s Price Schedule to set purchase guidelines or limits.
Subscription Bundles
Bundles can also be used with Subscriptions for auto-ordering a set of products (at bundle prices, if you wish). Consider the example of ordering weekly meal kits. The meal kit seller could have bundles representing 2-meal, 3-meal, and 4-meal/week options. With bundle pricing, they can offer discounted pricing if the customer commits to more meals. For a customer’s first subscription order, they will select their bundle and add the corresponding amount of meal kits to their cart. Then each week (or whatever their selected ordering interval is), the order will automatically get placed (once the customer makes their meal selections) with their selected bundle. There are specific Bundle Subscription endpoints that support this scenario.
Whether you are bundling products to ensure purchase of co-dependent products, assist a shopper with finding the best gift items, promoting specialty product groupings with discount pricing, or trying to sell through your seasonal inventory, get creative, and try your take on product bundles using OrderCloud.
Still have questions?
Ask in our Community Channel