Like any system in your business that has anything to do with technology, you are constantly trying to keep up with the latest advancements, reduce costs, and maintain growth. In eCommerce, your customers are demanding better user experiences (mobile), improved search, more product information, and improved access to order history, invoices, and other eCommerce related information. Your sales team wants to know who is ordering what. Your management team wants to reduce system costs and improve order delivery times. And, your IT & development teams have too many projects and too little time to keep up with all of the requests. You can always invest vast amounts of time and resources to continue to update and upgrade your system, but other companies are choosing to replatform all together with headless eCommerce platforms at the forefront of their investigation.
If you’re in the midst of internal conversations about replatforming, it’s important that your team understands headless eCommerce.
What is Headless eCommerce?
We define headless eCommerce as representing a platform or solution that abstains from defining the perfect front-end by simply not having one. In other words, it’s a platform that has decoupled and removed the front-end user interface from the backend.
How would Headless eCommerce help me avoid replatforming again?
As we discussed, many organizations decide to replatform to new eCommerce platforms because they’re not able to or not interested in making the necessary changes, updates or upgrades to their current platform to create the experience they want, either for their customers or for their internal teams. The main benefit of headless eCommerce is that the user experience is decoupled from the back-end. This allows you to make as many changes and customizations to the user experience as you want and need without disturbing the back-end architecture and functionality. A customization that may have taken you months or even years on your traditional eCommerce platform will likely take significantly less time with headless eCommerce since the back-end architecture remains unchanged as these customizations are made. Using this sort of development strategy gives companies the ability to reconfigure their user experiences much faster, with much less risk, and with fewer resource than they could before.